EVALUATE
ADDCOLUMNS (
    VALUES ( 'Product Category'[Category] ),
    "Max SubCat Avg Price", CALCULATE (
        MAXX (
            ADDCOLUMNS (
                SUMMARIZE (
                    Product,
                    'Product Category'[Category],
                    'Product Subcategory'[Subcategory]
                ),
                "Average Price", CALCULATE ( AVERAGE ( Product[Unit Price] ) )
            ),
            [Average Price]
        )
    )
)